A versatile, easy to prepare roast that works equally as well for a Sunday roast as it does for a mid-week crock pot meal.
Our pasture-raised rump roast is a classic, hearty cut known for its rich beef flavor and versatility in slow-cooked meals. From our slowly raised cattle that live on open pasture, this beef is produced using regenerative farming practices that support soil health, biodiversity, and responsible animal stewardship.
100% grass-fed and grass-finished — never grain, corn, or soy — this roast delivers clean, robust flavor with a naturally lean profile that becomes tender and deeply satisfying when cooked low and slow. Perfect for traditional Sunday roasts, braising, slow cooker meals, or slicing thin for sandwiches.
Simple Slow-Roast Method:
Season generously with salt, pepper, garlic, and herbs. Sear on all sides, then roast covered at 300°F with a splash of broth for 3–4 hours until tender. Rest before slicing thinly against the grain.
Alternatively, for fall apart roast beef: Cook in the crockpot on low for at least 8-10 hours with red wine, carrots, potatoes, and celery for traditional fall apart roast beef.
Ethically raised, slowly grown beef designed for nourishing, traditional meals and timeless comfort cooking.